Brand

New Balance 57/40

DESIGNING WITH SOLE - PENSOLE

The New Balance 5740 Raw Grit colorway is more than just a shoe; it's a tribute to the vibrant culture and creative spirit that flows through the southern United States. Drawing inspiration from the energetic atmosphere and undeniable charm of the region, this shoe encapsulates the essence of southern tastemakers and their unique approach to fashion and style.

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CMF and Graphics Design

The New Balance 5740 Raw Grit colorway captures the essence of southern tastemakers' determination and raw talent. It blends rugged aesthetics, vibrant colors, and symbolic details to create a shoe that reflects the southern culture and creativity.

Details

Client Name New Balance - Pensole

Year 2023

My Role Color & Materials