A little about me...
Yaritza Lozano
YAYA, is a nickname I've had since I was a kid, and it's stuck with me throughout my journey as a designer.
It's is my special secret code, a nickname from my Puerto Rican childhood that brings back joyful memories. It embodies the pure delight I feel when designing footwear colors, materials, and packaging. 'Yaya' reflects my resilience, adaptability, and unwavering passion for every project. It's a small yet significant part of my artistic journey that I carry with me always.
Art Director, Color + Material Designer & Packaging Designer
As an Art Director specializing in Color + Material Design and Packaging Design, I'm all about creating mind-blowing visual experiences. I'm deeply passionate about crafting designs that not only look amazing but also strike a chord with people on a deeper level.
Now, let's talk packaging! I don't see it as just a boring old shell for products. Packaging design is a chance to spin a story and create an unboxing experience that folks will remember. From the materials I choose to the structural design, I sweat the details to make sure it aligns perfectly with the brand's identity and elevates the whole presentation.
With my creative vision and an eagle eye for detail, I strive to inject every project with a touch of artistry and practicality. I'm constantly blown away by how design has the power to shape perceptions, forge connections, and leave an unforgettable mark. Let's collaborate and make some magic happen!
Skills & Qualifications
I work on all stages of a project from concept to completion.
I take concepts from initial exploration through development and refinement, to delivering final production files.
CREATIVE FOCUS
• Packaging
• Branding
• Print + Editorial
• Illustration
• Color + Material
• Web Design
DELIVERABLES
• Mock-ups
• Research Strategy
• Logo Design
• Corporate Identity
• Brand Guidelines
• Project Strategy
Let's talk
Where my designs have been sold:
Retail stores and online vendors
My designs have been sold in a variety of channels, including retail stores and online vendors. From brick-and-mortar shops to e-commerce platforms, my creations have found their way into the hands of customers around the world.
