Brand

New Balance
"Art Nouveau" 

The New Balance Art Nouveau Collection celebrates the strength, beauty, and dedication of female athletes participating in the 2024 Olympics. With its fusion of performance-driven features and artistic design elements, this collection aims to inspire athletes and fans alike, highlighting the importance of empowering women in sports and fostering their success on and off the field.

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Color & Material Design

Crafting a bespoke color palette for the Art Nouveau Collection involved carefully selecting vibrant hues inspired by the French countryside, incorporating rich tones of lavender, sunflower yellow , and earthy greens to evoke a sense of natural beauty and strength.

Details

Client Name New Balance

Year 2022

My Role CMF & Graphics

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